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This piece published in a first printed edition of AEffect Journal explores how Blockchain frames a radically different relationship between business, supply chains and consumers. I interviewed key pioneers of this emerging movement - Jessi Baker a co-founder and CEO of Provenance, Neliana Fuenmayor a Founder of A Transparent Company and Bruno Pieters a Founder and Creative Director of Honest By, to explore how transparency will change our decision-making about purchase and what it means to consume.